The thesis of Blink is that our first
impressions, our gut feelings are the most reliable way to make decisions in
our spheres of influence. This is similar to the romantics, who claim that the
best way to evaluate situations is based not on rational decision calculus, but
rather based on our emotional response. The way that Blink differs from the
romantics, is that Blink comes to its conclusions scientifically. Whereas the
romantics thought that following one’s instinct was good because it brought one
closer to God, the conclusions of Blink come from innumerable studies and
empirical evidence. It then begs the question, would the romantics agree with
Blink? Surely they would agree with the thesis, that people should follow their
instincts, but would they have a problem with the book’s epistemology? The way
that Blink generates knowledge comes from rational thought. The way that the
romantics generated knowledge came from emotional introspection. I think that
Emerson would welcome the conclusions of the studies cited in Blink, but he
would also think them unnecessary, as one can come to the same conclusion
through meditation.
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